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Wait, what? That’s right, creating a video can actually help save you time when planned and implemented properly in your marketing strategy. Essentially you can take your time creating one long video and breaking that up into smaller parts based on the different “themes” of each section. So instead of posting on 30 minute video, you can break it up into more easily digestible 5-10 minute segments.
More importantly, you can use this content for other sections including your blog, eBook, website (especially if you create instructional, or product showcase video) and more. If there are bloopers, you can make another video from that and share it. People love to see behind-the-scenes footage and showing your mistakes humanizes your company even further. Just make sure to keep it rated PG (and bleep out any curses), especially if your brand is meant to be kid-friendly.
Creating a video doesn’t have to be an expensive and grueling process, but you shouldn’t take it lightly. A video with poor content or unclear story can work against your brand identity. So if you intend on taking video marketing seriously make sure you have a plan of action and strategy. You’ll want to make sure the videos are engaging, relatively short and represent your brand, product and a story coherently and in a way that engages your core audience. If you don’t know where to start, check out your competitors to see how they’re using video and see if you can improve upon that.
How are you using video in your marketing plan?
For years you’ve probably heard people saying that video was king, but you didn’t follow suit. Maybe it was because you didn’t have the money to commit to getting a good camera and video editing software, or maybe you just didn’t have the time to learn . If you’ve held off with video content until now, the bad news is that video content is just as, if not more, important.
Luckily, the barrier to entry is getting lower and while you want to put your best foot forward in terms of quality, things like Facebook Live and Instagram is making it easier for non-professionals to create some excellent videos.
Creating a video takes a lot of time, effort and money even for something that only lasts less than five minutes. But if done well, it can provide excellent ROI. Unlike simple pictures and written content, videos can offer consumers a much deeper understanding of your product since you can show it in use. In fact, 95 percent of people have watched an explainer video to learn more about a product and around 69 percent have been convinced to buy a product because of it.
And since videos are now intertwined with social media, if you spend the time to create something that resonates with viewers, they’ll be more likely to share it with friends and family, thus increasing your reach without spending anymore more money. In fact, around 83 percent of consumers consider sharing a branded video they like with friends.
Google’s algorithm has thousands of moving parts, but one of the factors that go into your search ranking is the amount of time spent on your site. Considering that videos keep users on your site for longer, it seems like a no-brainer that having embedded videos will help with your search engine ranking. And the chances aren’t just marginally improved. You’re 53 times more likely to rank on the coveted first page. Considering the first page receives a whopping 95 percent of web traffic, you’ll be able to drive way more traffic to your site.
Don’t forget to optimize your YouTube upload though as this is another great avenue to get people to your site. Make sure you have interesting titles and descriptions as well as the right tags and keywords so people can easily find your video. Don’t for
Pretty much all social networks now offer some kind of live video option and why not? Around 63 percent of millennials have watched some kind of live content whether that’s on Twitch, YouTube, Instagram or Facebook. While Twitch has a fairly niche audience of gamers, Facebook Live and Instagram Live both are excellent options for pretty much any brand. And both are extremely popular with viewers watching live videos around three times longer than regular videos.
Why are live streams so popular? It gives potential customers a chance to get to know the people behind the company, ask questions, see how a product is made, check out the company culture and so on. It’s a way for you to essentially become more relatable and down-to-earth. It’s one of the best (and cheapest) ways to genuinely connect with your audience.
What’s more, you don’t need as high production value as your standard video. You can easily stream from your mobile device or, if you choose, use a higher quality webcam.
People love watching videos on the go. It’s a perfect way to fill in the empty time while commuting or waiting in line. Around 90 percent of consumers watch videos on the mobile device and 92 percent of mobile video viewers share it with others. A well crafted video or though out live can be an excellent way to engage people on the run. Just make sure to keep it short. Again, since most mobile users are likely watching these videos while on the way to something else, they generally have less than five minutes to devote to your content.
Of course, before you go after that mobile segment, make sure that your site is mobile friendly. If not, then you’ll be missing out on a lot of mobile users you tried so hard to attract with your videos. Also, make sure your video is mobile friendly as well. That means make sure the video isn’t upside down and that it’s up to current standards on the various platforms.