Marketing your brand isn’t a cakewalk. It involves tons of procedures and strategies. Once you begin your marketing game, you must see how visible your brand is in the market. A high level of brand visibility than your competitors brings high product sales. It can also prevent your competition from growing their market shares. That’s what you need for your business.
There’s no point in building a brand no one will see. When people don’t know about your brand, how will you increase your sale? Your business can shut down if the potential customers don’t recognize your brand.
Increasing brand visibility isn’t as hard as it sounds. Sure you need to give in most of your time and research for it. But with smart marketing tactics and strategies, you can grow your brand visibility.
There is so much you can do to hike up your brand visibility. This 101 guide categorizes the steps into two groups. Reach out to new customers directly to raise your brand visibility.
Reach New Customers Directly
1) Update Your Google My Business
The basic criteria of brand visibility are in its presence among the people. Your brand must be where people are present. Back in the time before the internet, this meant in the billboards of busiest streets and Sunday newspapers. Nowadays it’s on a Google listing.
If you haven’t verified your business brand on Google My Business, You need to do it now. It’s simple. It’s free, and you are more likely to grab the attention of potential customers on Google listing.
Once your company on Google My Business, update your business information. You need to add photos and portfolios and your product/service’s description. Create engaging content and respond to reviews and comments.
2) Be Mobile Friendly
The benefit of mobile-friendly websites is no longer debatable. Around 96% of potential customers search through their smartphones for local business. If your website isn’t mobile friendly and well responsive, imagine how many potential customers you’re missing out? Your search engine positioning would go down.
Around 40% of mobile searches are left abandoned if the website takes longer than ten seconds to open. Smartphone users are a great potential to increase your brand visibility. Have your company hit that great potential yet?
3) Maintain Your Social Media Marketing
Social media is a huge platform to increase your brand visibility. Social media marketing has lots of options to offer for marketing. Get to all the possible platforms you can to make your brand more visible to potential customers.
Create your brand’s Facebook page. Keep posting and promoting your brand regularly. Stay upbeat on Twitter with trending hashtags and viral tweets. Twitter can serve as a marketing platform for your brand. Around 80% of Twitter users follow several brands. You don’t have to sound professional on Twitter. Give fun and light replies. Wendy’s is gaining popularity with its entertaining and roasting game on Twitter.
As they say, a picture is worth a thousand words. Promote your brand’s stories on Instagram. Use professional and creative photos to get your brand more followers. Online shoppers admit that they are more attracted to the product’s picture rather than the detailed description.
4) Take Help from the Influencers
If an influencer talks about your brand in their content, your reach will expand. Using influencers for marketing helps you increase your brand awareness. Through them, you can reach out to people who haven’t heard about your brand.
Venture with celebrities or Instagram photographers to promote your brand to a vast audience. Successful brands are usually pitching in with influencers who have a high fan following, especially on social media.
5) Use SEO
Search engine optimization is a tool you must use to compete in the online market. You want your brand to pop up first in the Google search. This is achievable with the effective use of SEO. SEO marketing hardly costs you and brings traffic to your website.
You must research SEO strategies related to your product/services. You’ll eventually grow your brand visibility with effective SEO strategies.
6) Build and Manage Your Reputation
Your brand must be well-reputed to raise its visibility. Your visibility should be clean, bright, and filled with happy and satisfied customers. Your reputation isn’t well managed when you have unhappy customers and unresolved issues. Some angry customers can try to bring down your business by spreading the word against you.
Raising your brand visibility requires you to handle the reviews and complains effectively. Don’t think it won’t be worth the time. Many consumers trust and consider online reviews when buying a product.
7) Consistency is the Key
It’s recommended to adopt different marketing strategies for different platforms depending upon the audience and target customers. But you must be consistent with the overall marketing plan for your brand. Your message has to be concise, clear, and easily understood.
Stick to this simple idea: One logo, one slogan. Your brand’s consistency plays a great role in its visibility. You can’t attract people with constant changes in the logo and brand design. However, you can add a different color to your logo for festive seasons like Christmas and Halloween.
8) Use Branded Packaging
Make your brand more visible among the rest through branded packaging. Personal branding makes your product look special too. Branding packaging gains the customer’s attention and trust. They buy a product with beautiful packaging expecting it to provide better quality than the other brands.
How you present your brand and create a story with design and graphics can build an emotional connection with the customer, which might last long.
Branded packaging adds value to your product. It helps to distinguish your brand from others. Underestimating the value of your product’s packaging can be a missed branding opportunity in today’s super competitive marketplace.
Blogging regularly and according to SEO, can help you increase your brand awareness. Your brand visibility raises in search engine results sites. By blogging, you can use creative and engaging content to let more people know about your product.
When you start blogging, use promotional content less and more creative and informational content for people to enjoy. Add CTA or external links to your brand’s website within the blog. Look to YouTube and vlogging for a brand new approach.
10) Use Ads
Well, how can we not talk about ads when discussing brand marketing? You can even use creative tag lines in your ads to attract customers. Try paid social advertisements. Millions of people are active on social media every day. Paid social ads can boost your brand’s presence in the online market. Potential customers will see your ad at some point for sure.
Use PPC ads to ensure your brand stays on top on search results. Searchers are most likely to find your ad when looking for a particular query or product.
Send ads through personalized mail. Make use of powerful words like 30% off and Giveaways. Keep the message concise and add interesting taglines, so the receiver click opens and reads through. Do insert CTA.
Reach New Customers Indirectly
Now we have some techniques to reach more people through current customers or those who already know about your brand.
1) Use Your Logo Well
Using your logo well has many benefits. It doesn’t let your customers forget you and also help you reach new ones. You advertise your brand through logo without additional efforts. Here’s where you should always use your logo to imprint on:
- All of your marketing material must contain your logo. Make sure your logo doesn’t remain left behind.
- All of your email signatures should use your logo
- Your website should have your trademark
- All of your signage shouldn’t be free from the addition of your logo
- The company packages and gifts must have the logo imprinted on them
- Print your logo on all your company uniforms
- Add your logo everywhere you can add
2) Make Excellency Your Trademark
Is your brand known to give excellent service? Make it your trademark to shine out in the market. Here you need your happy and satisfied customers. They can be your brand advocates.
Positive reviews and comments from your customers can help people know more about your brand. Come up with ways you can use to encourage your brand advocacy.
3) Bring Your Story to Life
Make the most out of your backstories. Don’t just give a timeline consisting of facts and figures about your company. Use your story to appeal to people emotionally. Narrate your brand’s story in a way that people can relate to and feel connected with.
4) Email Marketing
Email marketing isn’t only about ads. Not all of your emails have to be sales-oriented. You should be sending out informational and helpful emails as well. The purpose of these emails isn’t your sales. It is to give value to the reader so that they can share it with others. This way, your brand visibility is enhanced.
5) Social Sharing Buttons
Social sharing buttons on your emails and website can lead your customers to share the experience they have with you. Your customers are excited at the time of sale; they might share their enthusiasm on social media. Eventually, when people see what your customer has shared, your brand becomes visible to them. This way, your chances of getting potential customers increases.
6) Create Infographics
Infographics are powerful. People prefer imagery over text. Symbols and images have a better impact and create a stronger pull than words. You can use value-pack infographics to share valuable information with the audience.
If your infographics are creative and valuable enough, they’ll be shared more among people. This is another tactic for raising your brand visibility.
7) Referral Program
Start a referral program. Referral programs are strategic in getting potential leads. Come up with benefits and rewards for your customers for spreading the word about you. Give them discounts or offer they can’t refuse to recommend your brand to their friends and family.
You must come up with effective referral programs. Give your customers what they desire in exchange for your ‘brand’s promotion. Offer them free service or a fantastic discount if anyone they recommend buys your brand.
8) Discounts, Freebies, and Samples
One of the oldest methods for marketing brands is discounts. Setting a discount on your brand is a win-win situation for you and your customers. And who doesn’t love freebies and free samples? Keeping timely discounts and freebies attract new customers and retain the older ones.
When you put a great sale on your product, your customers will talk about it. They’ll spread the word spread to everyone, and your brand gets more buzz.
9) Form Partnerships
Go for sponsorship to elevate your brand visibility. Perhaps you could sponsor the local football team. Or you could sponsor seminars, educational field trips, or charitable event.
You can form joint ventures with a noncompetitive local business. You can help promote each other brands and find more opportunities to raise your brand visibility through partnership. If there’s a chance of beneficial partnership near you, don’t miss it out.
Setting up your company’s podcast is an interesting and unique idea. You’ll include interviews of industrialist, experts, business persons, and even celebrities. Firstly when you start podcasting, you’ll receive a lot of traffic on your website through the podcast search.
Your company’s name will be found in more places online. So eventually, your brand visibility and awareness will increase. Also, you get an opportunity for search saturation. It helps in marketing strategies from managing reputation to effective SEO.
When you run a business, you don’t stop raising your brand visibility. There are plenty of ways and techniques to make your brand more noticeable and appealing in the market. You must reach out to the potential leads both ways, directly and indirectly. Choose wisely, where you need to invest more to upscale your brand’s visibility.