In simple words, marketing is the act of promoting and selling services and products. But when you dig a little deeper into marketing 101, it’s much more than promoting and advertising a product. It is the act that drives profitable consumer actions. It covers a myriad of tactics and strategies to position the product or services in the marketplace. Marketing targets the right customers to buy products or services.
Marketing is not easy. It encompasses a multitude of different, procedures, disciplines, and strategies. If you’re new to the concept of marketing for your business or organization, you might find understanding it a bit hard.
But if you are willing to learn, you’ve come to the right place. This article is your ultimate marketing 101 guide. Read along, and you’ll be able to grasp the whole idea of what marketing is and how do you start with it.
The 4Ps of Marketing
To get started with marketing, you should know the 4 Ps of marketing. These are the simple aspects on which marketing relies. The marketing methods and strategies can vary. But marketing revolves around these four principles that never change: they are product, price, promotion, and place.
You might see some business/organizations evolve their marketing model to 7Ps. But it’s better to pay attention to the following 4Ps as a beginner.
Product is the item; the company needs to market for profitable selling. It can be goods or services, like consulting, tourism packages, VPN services, and subscriptions, etc. For marketing any product, you need to consider the following:
- You must ask yourself how your product will secure its place in the market. You need to focus on how different your product is going to be from the competitors. You must know the similarities your product will have with others in the market too.
- How many different varieties your product must have? For example, if you’re a car manufacturer, you need to determine the category of vehicles you’ve to produce and sell. Do you need to focus on regular automobiles only or can you sell sports cars, crossovers, or pickup trucks?
- How your product should be presented or packaged? Should it be boxed or come in a bag? The packaging is crucial to the product in many terms. It keeps your product safe until it reaches the customer. It also plays a role in the marketing of your product.
- Good packaging ensures your product’s safety over long storage time, and transport and shipment. When you invest in the proper packaging of the product, you don’t only keep it safe, but you gain your customer’s trust. Packaging of your product must be good enough to attract your customers.
- You need to service your product as well. Your product must have warranties or handling returns, etc.
It is what you charge your customer for the product or service you provide. You’ll put it as the cost of the product. But in terms of marketing, the price is much more than just the cost of the product. Marketing is done to make a profit. The price must be at the levels supported by the market. Here are the considerations for determining the right price.
- You must know what the market price for your product is. Determining the market rate per unit requires research and analysis of the market. You must come up with a fair cost, depending on the cost of your product and what the customers agree to pay.
- It’s necessary to be as competitive as possible without reducing the worth of your service or product.
- Should your product be discounted at its launch? Think about how much discount you should offer on your product. At what times of the year, your product should have a discount?
Your product is available in the market, but how do people know about it? Through promotion. There’s no marketing without promotion. Consumers view a massive number of advertisements every day.
With the help of proper channels, your product should make some impact on the market too.
- What should be the proper channel to promote your product? TV advertisements, social media campaigns, or promotion through emails and text messages. Which channel will advertise your product service the most? The proper channel must be chosen depending on your target audience.
- Do you need to promote your product only online or offline as well? Do you need to hit the stores or come up with promotional events?
- What message or content will attract your potential buyers? You’ll need to research the types of buyers and your target audience to answer this.
You need to market and sell your product in the right place. For instance, if your company sells winter clothes, you wouldn’t want to focus on Florida, but you should target Minnesota. You must know where to sell your product. Online, offline, or both?
How to Start Marketing Your Brand?
By now, you are well aware of the basic aspects of marketing. It’s easier for you to understand how you should start marketing your brand. With these steps in your Marketing 101 guide, you can increase your sales.
You’ll need to do extensive research for marketing. You would have to research your competitors’ market prices. You’ll have to find the target audience. You have to find potential customers within the target audience to sell your product directly to them. You have to find the preferences and buying behaviors of your target customers. You’ll need to come up with strategies accordingly.
You need to research to expand your advertisements and promotions to the group of people who’ll buy your product but are unaware of your brand.
You can’t set up your products for sale without exploring the location and community of a certain place.
Develop Your Strategies
Once you have done your research, it’s time to develop marketing strategies. For devising effective strategies, you must have answers to the following questions.
- Who is your potential customer?
- What exactly you want your customer to do?
- How will you encourage them to take the desired action?
- How will you compute the marketing impact on the influence of that action?
Why Digital Marketing?
Your Marketing 101 guide is here to tell you how to get started with digital marketing, and why it is necessary to do so. You can’t market your product without digital means when your consumers have access to considerable information on the internet. a
You either need to have a team of your own that has the sole responsibility to market your product. Or you have to get in touch with a marketing agency for marketing your products online.
Digital marketing is cost-effective, time-saving, and helps you target a specific audience. Let’s take TV advertisement as an example. A a large number of people will view it instead of specific audience groups who have an interest in buying the product. You won’t know how well your customer has interacted with the campaign.
Marketing is all about leveraging strategies. The results you can achieve with digital marketing are ten times effective than conventional marketing. Digital marketing tools are advanced and convenient.
Create Your Brand Website
You can’t have a business without a website. Even a local carpentry or plumbing service has a website these days. With a website, you can use different marketing strategies. It’s cost-effective and convenient to use. It’s accessible to use as well. People can easily reach out to you and get your services or product.
Your website will provide customers with complete information about your product. You can easily add the details and features of your product. Visual logos and creative graphics on your website will attract more people to your brand.
Blog posts are another great marketing tool. Add interesting and informative blogs with CTA (call to action) to increase your customers. Use SEO words in your blog posts and contents that help bring traffic to your website.
Most importantly, a website enables your brand to market it online. With a website, you build your brand’s credibility. People can review and rate your brand on the website, which will attract more customers. Testimonials and portfolios create a better impression of your brand.
Get Likes on Facebook
It’s social media that has given rise to digital marketing. You can’t let go of the power of social media to market your business. Make your brand page on Facebook. Post and promote it regularly.
Upload content that will attract people and promote your brand. When marketing on Facebook, your focus should be on the quality of the content. Keep the content short and engaging for the audience. Make use of jokes and memes trending on Facebook to get thousands of people to like your page and check out your products.
Create a contest that involves your brand to engage more with the audience. Promote your brand by asking your customers to post their picture with your brand to get discounts.
Use Facebook ads and Facebook retargeting to reach out to people who haven’t seen your page.
Keep Trending on Twitter
Twitter is another platform to gather potential customers. On average, every Twitter user follows at least five business/brand accounts. Around 80% of tweets mention a brand daily. Most of the Twitter users are smart. They don’t fall for blatant advertisements. You can use smart marketing strategies to promote your brand.
Don’t keep your tone too professional all the time. With humorous and unique tweets, your brand will trend well, and your following will increase. Your brand will get more attention.
Your tweets will get more views and appear more interesting with trending hashtags and branded emojis.
You can create polls and hashtag contests to engage with the users. Organizing hashtag contests increases your brand’s engagement with the people. If the contest becomes a hit, your brand has a trending hashtag. It’s a win-win situation.
You can even get a celebrity to endorse your product with just a single tweet.
Increase Your Sales with Every Click on Instagram
Use catchy photos to attract Instagram users. With creative and professional photos, your product sales can go up. Online shoppers say that they are attracted to detailed photos than product information and reviews. You can also create hashtags contest on Instagram to promote your brand.
Add the link of your product’s website right under your bio. A single click will lead to your website and increase your web traffic. Add an interesting bio that attracts followers. Don’t interact with your followers in a salesman-type tone. Keep your posts light and interesting.
Other Advertisement Sources
Once you have researched the proper channels to promote your brand, it’s time to use them for advertising. Other than social media platforms, you can put use email marketing. Add a catchy subject line so that the recipient opens the mail.
Address your recipient with their name to make your email personalized. Make use of powerful words, like 20% off or 24-hour giveaways to attract recipients. Keep your email advertisements brief and include CTAs.
You can also use Pay per Click ads or PPC. They are those ads that pop at the beginning of every search result. PPC helps marketers sell their products directly to the searchers.
You can still use some good old-fashioned public relations along with digital marketing. Modern-day PR involves having a good relationship with influencers, journalists, editors, businessman, investors, and your customers.
Good PR is necessary to up your business and marketing game. You’ll get the right contacts and gather more customers. You build trust with people, which is good for increasing your brand’s sales.
Analyze Your Marketing and Sales
At the end of the day, one of the most important things you can do for your brand is to start analyzing the results of your marketing.
You must see how effective your marketing is going to know whether the marketing path you’re on is worth continuing. You need to know whether the people you want to target have seen the ads or not? How many of them have liked it? How many have referred your brand to someone else after seeing your advertisement or content? Most importantly, how many of the people brought your product/ service after seeing your ad?
You need to analyze your target audience and regular customers. See how often your regular customers are buying your products. Is there a sudden decrease or change in their buying habits? If yes, then you need to change your marketing strategies. Analyzing your sales and marketing also helps you see whether your competitors aren’t stealing your regular customers.
If you’re looking for marketing know-how, contact us at Bulldog Marketing for a consultation! Let us help you streamline your company’s marketing and build your brand!