Living in the digital era, you cannot deny the significance of having a web presence to run a business successfully. Whether you’re a startup or own an established firm, positive web presence legitimizes your services and products. Being a visible aspect of your company it enables customers to reach you directly and allows increasing PR sales and branding marketing. Potential customers look towards your website to gather information or to learn more about your product. The public face provided by your custom web design helps consumers understand how your product serves their needs and helps them connect with your brand.
Having a custom website design, a design that is put together considering the potential customers in mind can be helpful. Although launching a business website using simpler templates and pre-configured sites is easy, businesses should consider creating a custom website for better outcomes. Remember that your brand has unique features that set it apart from other brands. To showcase this to your customers, your brand needs design elements personalized to your product and service.
Additionally, who doesn’t want to stand out in terms of featuring qualities that distinguish it from other brands? Hence, using custom design elements to improve web presence or brand image has a myriad of benefits.
Before we plunge into the details of how custom web design can be advantageous for your brand, let’s understand its basics.
What Is Custom Web Design, Or What Does It Look Like?
Many entrepreneurs consider flashy pictures and templates on WordPress as a custom web design. Not only do they buy them at an inflated price but rely on them for making their website look unique or different. In reality, these templates lack customization. The designs are not even web development. So, what is web design, and how does it look like?
A custom web design tactfully incorporates your company’s goals, interests, and essence into a visually captivating and appealing state. Custom web design typically makes your website displayable to various outlets. The design uniquely fuses with your company’s website, reflecting your business goals. With custom web design, you can incorporate even things like your company’s location, services, and e-commerce capabilities into the website’s design.
Visitors, when visiting your website, will feel what your brand wants them to feel. In other words, custom web design is a professional way to infuse science and art together. Only professional web developers or designers have trained eyes to pick up the right elements that contribute to better user experience. From the placement of icons, buttons to videos, everything serves a unique purpose.
Professional designers analyze the target audience and latest industry trends and align them with the business goals through web design elements. If your web page is responsive, you must choose a design that is responsive too. That means a custom web design does not only look professional but incorporates elements that suit your business needs.
Importance of Custom Web Design for Your Brand Image
According to a recent survey, 66 % of website visitors prefer to go to a visually appealing website as compared to something plain and simple. To put it, the design of your website plays an important role when it comes to marketing your brand online. To build a strong web presence, you need to understand the importance of having a comprehensive and creative web design.
Let’s go through these reasons to understand the importance of custom web design
Sets Your Brand’s First Impression
As mentioned earlier, your website is the visual face of your business. When customers visit a website to learn about any business, the first impression of the website creates a whole lot of difference. This first impression is enough to make a long-lasting impact on the visitor’s mind and allows him/her to judge the brand within seconds.
That means if your business’s website is outdated or unappealing, it will create a negative impression on the audience and deter them from your website. That may result in missing out on the lead and adding a potential customer to your competitor’s list.
Here is when the role of a custom web design comes into play. It cannot only help you create a positive impact on a brand but also change the way visitors perceive it. Remember that the first impression can make visitors stay on your website and learn what you sell, or leave it.
That means a custom web design is essential to keep your potential audience on your website.
Aids Your Website’s SEO
A free business website doesn’t guarantee high Google ranking or improved SEO. A custom website, however, can help you work on even the little details in the design. This increases your chances of building a robust framework of SEO to manage the high ranking on Google’s search engine. Not only this, custom web design focuses explicitly on front-end SEO by including the content that is rich in keywords. Google and other search engine prefer and value the type of content that eventually improves SEO rankings.
These features do improve not only the ranking of your website but also increase the chances of visitors linking to your business website. A template website, on the other hand, does not stand out when it comes to getting this attention.
Shows That You’re A Professional
This might sound a trivial thing, but it can create a huge impact when it comes to differentiating between a template web design and a custom web design. Professionalism, without a doubt, creates an astounding difference. A custom web design looks professional to people who visit the website. This, in result, leads to generating great leads and conversions as your brand looks reliable and legitimate. Know that customer satisfaction, and brand credibility has a secure link. If your website looks professional, it alleviates customer concerns about product quality and security; especially if you’re running an online business.
Makes You Stand Out From Competition
Unlike a template website that provides the same features to every website, a custom website is the best way to stand out from the competition. You can have an upper edge by adding some creative features for catering more to your audience needs and requirements. In addition to that, you have influence and command over your website functionality that allows you to make tweaks to better the user conversion and engagement.
Flexibility To Stay Updated And Make Changes
When you don’t want your business growth to get stagnant over time, why should it happen to your website? However, when you opt for free website templates, that’s precisely what you do with it. Using a template website means, you’ve limited functionality and features to support the changes your business make in the future. That means you will not be able to update or incorporate those changes to your website when needed.
Having a custom web design, on the other hand, ensures that your website has the flexibility to be updated with the new trends. Plus, you get custom websites designed by professional developers who are pro and know current advancements. They ensure that your business website meets the demands of current trends, stays longer, and is likely to change when needed without any significant overhaul. The consistency is excellent to feedback into the brand’s ranking and credibility.
A standard template is, without a doubt, a faster and easier way to design or run a website, but it is not helpful in the long run. Custom web design is of paramount importance when it comes to showcasing your brand’s uniqueness and personality.
When Do You Need To Have A Custom Web Design Developer?
The major advantage of a custom web design is its customizability. That means a custom web design helps you create a website that doesn’t only look the way you want but also functions exactly the way you like it.
Most importantly, a custom web design doesn’t pigeonhole your design team by outdated architecture, content limitations, and theme restrictions that you often come across with pre-made website designs.
So when exactly your brand or business needs a custom web design;
- When your website expects a high number of visitors (ideally 1M+)
- Your site needs constant updates such as inventory or content
- A high SEO ranking is your priority
- Your brand needs a unique website
There is no denying that custom websites have become an absolute necessity for business running on enterprises level. The logistical and technical requirements of these businesses are complicated enough to be managed by the prepackaged website.
There is a common belief that WordPress can efficiently handle enterprise websites and their requirements, which is, to some extent, true. However, it is important to note that these WordPress sites need extensive design and development work to be able to handle users’ demands.
How Custom Website Developer Transforms Your Website?
Nearly 40 percent of businesses, particularly startups, build their websites using DIY software. Most of them end up making the carbon copy of their competitors’ websites. Hiring a custom web site developer is an easy way to create something unique and make your brand stand out. Each component of a custom designed website performs functions exclusive to your brand.
While paying to website developer might seem costly as compared to any DIY interface. If your business has some special requirements when it is about maintaining subscription or communication services, you need something advanced than DIY software.
If you’re still not sure how a web developer can transform your website, check out these reasons;
Match Brand’s Needs
No matter how much you’ve spent on your product or services, if it’s not communicated effectively through your website, you may miss out the leads.
A pro web developer helps you create a custom web design that matches your brand’s style and offerings. With a strong web presence, you can carve out a prominent place in the business market. Your website with attractive web design will be able to engage the visitors in a better way.
Create a Customer-Friendly Design
User-friendly designs are absolute must no matter what business you’re in. However, there are standards you need to follow to access internet designs and hardware needs for your customers.
Template websites miss out some essential cookie-cutter tools that you need to design an impeccable website that meets your business needs. You might need to add some add-ons that affect the speed of your website.
A custom website developer uses tools that are hard to get anywhere. They make tools that give amazing user experience by making it extremely user-friendly.
Benefits of Custom Web Design for Your Brand
So far, we have talked about the importance of a custom web design for a brand. This part aims to shed light on the two core reasons why a business needs the custom web design to pop.
Customization comes with its joy and comfort. The given reasons will explain why custom web design has the edge over pre-made website templates.
· A Custom Website Is Just For Your Brand
This is undeniably one of the most important benefits of custom web designs. It is specifically created or designed for your business. Its elements and features cater to the needs of your audience. From fonts, colors to website layouts, each factor impacts your online presence.
Moreover, using custom web design is safe as other brands do not have the same website template as yours.
Another important benefit a brand can reap by using custom web design is clean code development. If you think it is not important, then you might be mistaken as Google likes to have organized codes for its search engine.
Custom web design, in this regard, allows you to have strong control over the code structure’s look and functions. Plus, it will ensure that your website is responsive and works well on all mobile devices.
All in all, custom web designs are developed to grow your business. The desired features are great to set up user data and enhance the dynamic business outlook. It doesn’t limit your options like standard templates of websites can do and gives you excellent e-commerce functionality. Thus, it is an excellent solution to make your business website different and appealing to your competitors.