We’ve all come to know and love emojis and there’s even more to love in 2019 as Unicode announced 230 new symbols for a total of almost 3,000. In addition to new symbols such as the yawning face and waffle, the latest update is also one of the most diverse with emojis representing those from different cultures, members of the Deaf and Blind communities and people with disabilities.
The age where radio was king might be over, but in the past few years the audio phenomenon continues to grow with podcasts.
Influencers aren’t a new phenomenon. In fact, marketers have always relied on some form on influencer marketing to reach their target audience. Before social media, the influencers were famous actors, athletes and musicians.
Marketing in today’s world is much more complicated than before the Internet. Today, you need to worry about SEO, social media, content creation and much more. With that said, thanks to technology you can now target your consumers even better. One such practice you can and should employ is geo-targeting.
When you hear the word silo, you probably think of the tower on a farm that stores grain. For agriculture, silos are necessary as it helps separate the different grains as each one has unique storage requirements.
It’s 2019 and you probably still haven’t heard of, let alone used, Google Search Console. And yet, it’s probably one of the best tools around if you want to understand how Google sees your site. Plus, it’s completely free to use!
You might think artificial intelligence (AI) is only for tech companies, but it’s infiltrated almost every niche, even digital advertising. You can already see it in action as many online ad systems that offer programmatic advertising. And as AI becomes more prevalent, the question isn’t if you should utilize AI, it’s become a question of how much.
Google Ads is one of the most cost effective ways to increase your reach and brand recognition for pennies on the dollar, but if you have a lot of campaigns, it can be a huge time sink to manage all of them. Luckily, Google has made it much easier to set up automated rules for your campaigns. And in the world of PPC, the less time you need to spend performing routine tasks, the more time you can spend on improving your strategy and optimizing your growth.
How can a business continue to develop and succeed in an uncertain economic future? In this episode we talk about how to stay afloat as a small business when some of the most stable institutions and organizations around us freeze. This is one of our most important episodes as we give you the tools you can actually put to use to start making your small business more stable and poised for predictable, exponential, steady growth in times of less economic confidence.
If you don’t have a social media presence yet for your company, you’re missing out on a massive opportunity to reach your audience and build your brand. For companies that do use social media, the number one goal is to grow awareness. Or, in other words, branding.