If you look at the news, it might seem like any startup with a half decent idea is attracting the attention of venture capitalists (VC). However, if you’ve actually tried to pitch your product, you’ve probably been met with a lot of “thanks, but no thanks.” So what gives?
For a lot of small businesses, Google Analytics is the tool for keeping track of their site metrics and KPIs. Not only is it widely used, it’s also free. It’s hard to beat that price.
You probably already know that page speed matters, but perhaps you’ve been too distracted by other more pressing matters such as ensuring your site is GDPR compliant, installing your SSL certificates, making your sites mobile-friendly and just keeping up with all of the recent updates to Google to make sure your SEO is on point.
Sometimes, social media marketing can feel like yelling into the void. Organic reach has plummeted on both Facebook and Instagram and Twitter’s short half-life means only a small percentage of people will ever see your tweet. And of course, there’s the everchanging algorithms.
Let’s face it. Cold calls suck. Unfortunately, it’s a necessary evil especially if you’re just getting your feet wet.
As a small business owner, you probably know how important SEO is. You probably have a list of keywords lined up for all of your upcoming blog posts to ensure a good rank. But there’s probably one page you’re neglecting – your frequently asked questions.
Currently, 13 percent of the Earth’s population use Instagram. What started off as a social media site to share fun and inspiring pictures has become a mainstay in people’s lives. While it might not provide the same organic reach as it did even a few years ago, Instagram still remains one of the best ways to leverage visual content and gain an organic audience.
Do you ever look at other digital marketers and wonder how they have it all together? Everything they do seems effortless from engaging with their community on social media to creating unique and valuable content while the rest of us seem to struggle at every turn. So how can you be as successful as these digital marketers?
In some ways 2018 solidified the digital marketing trends that marketers have been talking about for years. With that said, digital marketing has changed at an incredible pace and it doesn’t seem to be slowing down any time soon especially with the advent of new technology.
The marketing world moves quickly and there’s always new marketing trends to look out for every year. With new technologies like AI, virtual reality and natural language processing becoming mainstream, you might feel that you’re constantly behind the times. And that doesn’t even take into account the changing data privacy laws that are happening across the globe.